POP MART – Powers Global Pop Culture Expansion with Agile Expense Management

POP MART enhances global pop culture expansion through agile expense management. Streamline financial operations, optimize resource allocation, and support rapid market growth with efficient cost control. Explore POP MART’s innovative approach to driving cultural influence worldwide.

90%Global Employees Using Unified Mobile Access
85%Reduction in Manual Data Entry via AI Auto-Recognition
BudgetEnd-to-End Budget Control (Pre / In / Post-Event)
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June 22, 2026Hana

POP MART – Powers Global Pop Culture Expansion with Agile Expense Management

Building a Unified Digital Expense Foundation for Global Growth

01 Unified Mobile Access for a Global Workforce

The Helios mobile-first platform was deployed across POP MART's global operations, enabling 90% of employees worldwide to submit, approve, and track expenses directly from their smartphones. Store managers, regional teams, and headquarters staff all use the same intuitive interface, regardless of their location or time zone. This unified experience eliminated the administrative fragmentation that comes with managing expenses across dozens of markets, reducing submission friction and accelerating approval workflows.

02 AI-Powered Automation Eliminates 85% of Manual Data Entry

POP MART leveraged Helios's built-in AI capabilities — including OCR receipt recognition and automated policy checking — to transform their expense reporting process. Employees simply photograph a receipt, and the system automatically extracts relevant data, fills out the expense form, and applies the correct policy rules. This reduced manual data entry by 85%, virtually eliminated human errors from the submission process, and freed finance teams to focus on strategic analysis rather than administrative data entry.

03 End-to-End Budget Control Across the Business Lifecycle

Helios provides POP MART with comprehensive budget management across three critical phases: pre-event budget allocation, in-event real-time spending tracking, and post-event analysis and reconciliation. Project managers and department heads now have a complete, real-time view of their budgets versus actual spending, enabling proactive cost control. Customizable workflows ensure that every expense is approved by the right stakeholders, while built-in compliance checks automatically flag policy violations before reimbursement is processed.

Conclusion

By deploying Helios as its global expense management platform, POP MART achieved a step-change in operational efficiency. 90% of the global workforce adopted the mobile-first solution, manual data entry was reduced by 85%, and the company gained full end-to-end budget visibility across all business units. The platform has become a critical infrastructure layer supporting POP MART's continued global expansion — allowing the company to scale its store network and workforce without proportionally scaling its finance operations overhead.

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